Ludgate Christopher
Village House Management/ビレッジハウス・マネジメント株式会社
Full Funnel Marketer
Christopher Ludgate is an accomplished Digital Marketer, seamlessly integrating his bicultural experiences from the US and Japan into his professional endeavors. With a solid foundation of over five years in digital marketing and project management, Ludgate's career is marked by innovation, strategic growth, and cross-functional leadership, underscored by his PMI certification. At Village House Management in Tokyo, Ludgate has been pivotal in launching and scaling marketing initiatives, notably establishing an influencer marketing program and spearheading the brand's online presence using the modern tactics. His role involves managing multilingual site content, leveraging data analytics for site optimization, and orchestrating marketing strategies that encompass technical SEO, SEO audits, creative production, and implementing AI into workflows. His adeptness at enhancing user experience is evident through his collaborations on projects improving the brand’s online presence and his strategies have significantly improved customer acquisition channels since joining in 2022. Previously at Daimler Trucks, Ludgate's versatility shone through his contributions in both Marketing and Customer Service Engineering. He introduced Search Ads and developed a key system for tracking OKRs via the website's inquiry form. His project management skills were developed delivering national customer service optimizations, involving IT systems, guidebooks, and VR center projects. Ludgate's approach to digital marketing is data-driven and customer-focused, regularly interfacing with PR, product management, and customer service teams to refine the customer journey. The Village House marketing team strives to continuously achieve the industry low cost per acquisition through innovation and quick decision making. Ludgate's blend of technical expertise and creative insight makes him a valuable asset in the evolving digital marketing landscape.